Three deliverables. The first one free.
The audit is yours whether we work together or not. The fix is scoped from the audit at a fixed price. Monthly care is optional and month-to-month.
A written report, not a sales call.
Free. Lands inside one business day of your request. Yours to keep, no obligation.
Every finding cites the actual source: a line number on a specific page, a screenshot of the problem, a rank pulled from Google. No “your site could be better.” No “a leading hosting provider.” If your homepage has placeholder text on line 142, the audit quotes it word for word.
- 01 Search visibility. Where you actually rank, by query, across regular Google, Google’s map pack of pinned businesses, and AI answers from ChatGPT, Gemini, and Claude.
- 02 Listings. Every place your business name, address, and phone show up online, flagged where they disagree with each other. This is the single biggest reason small businesses don’t show up in the map pack.
- 03 Page speed. Real measurements on a real connection, mobile and desktop. The exact images, scripts, and themes slowing you down.
- 04 Content gaps. What customers search for that your site doesn’t answer, with competitors named who do.
- 05 Measurement and conversion. Whether your forms work, whether your tracking works, and what’s quietly losing customers between “visited the site” and “called you.”
- 06 One proposal to fix it all. The last section is a single written proposal at a fixed price covering everything the audit called for. Sign it now or come back to it when you’re ready.
Everything the audit called for.
The fix is the work the audit recommended. Sometimes that's a handful of targeted changes: slow images, broken forms, inconsistent listings, missing schema. Sometimes it's a full from-scratch rebuild like the one we did for The Secret Swing. Either way, the proposal is one fixed price covering everything the audit called for.
- 01 The audit is the contract. Whatever the audit called for gets done.
- 02 Fixed price, fixed timeline. Both are agreed up front, in writing, before work begins.
Month-to-month. Engaged separately from the fix.
An optional retainer that attacks all three local-search lanes: traditional Google, the map pack, and AI answer engines.
Care is engaged separately from the build. Start it now or come back to it later. The work splits across three pillars, with a monthly performance email so you always know where things stand.
- 01 Visibility. Keeping your pages ranking on the searches your customers actually use: on-page optimization on rankings 4–15, schema iteration, content tightening for AI citation, and a quarterly competitor backlink report so you can chase the same links lifting your competitors. Plus a quarterly Google Business Profile audit. I don’t actively manage your GBP, but I tell you exactly what to fix.
- 02 Quality. Catching problems before customers do: alerts on form failures, conversion drops, performance regressions, broken pages, schema validation errors, and lost backlinks from authoritative sources. Plus citation hygiene across major directories, minor content updates as you need them, and a quarterly technical audit to fix drift from plugin updates or content edits.
- 03 Reporting. A one-page performance email the first week of every month: rankings across all three lanes, organic traffic and conversion trends, what was delivered, and the priority list for the coming month. Plus a quarterly 30-minute call to walk through what moved and where I’m pointing next.
A few things people ask before getting started.
Is the audit really free?
Yes. No card, no commitment. The audit is yours whether you hire me for the fix or not.
What if I’m not sure my site is the problem?
That’s exactly what the audit is for. It tells you what’s broken and what isn’t, so you can act on facts instead of guesswork.
What if I already work with a designer or developer?
Hand them the audit. Every finding cites the source: a line number, a screenshot, a rank. Anyone technical can act on it without me involved. If you’d rather I do the work, just say so. That’s welcome too.
Will I need a full rebuild, or just fixes?
Depends on what the audit turns up. Some sites need targeted work: slow images, broken forms, missing schema, a handful of pages rewritten. Others are far enough gone that a fresh build is the cheaper path long-term. I tend to lean toward fresh builds when the foundations are stale, but that call gets made together after the audit, not before. If you don’t have a site at all yet, I can build one from scratch.
What if I just want to talk first?
Email [email protected]. The audit usually answers more questions than a call does, faster. But if you’d rather start with a conversation, that’s fine too.
Send your URL and what’s bothering you.
The audit lands inside one business day.