Notes on small-business websites.
- May 26, 2026
Nobody knows how AI engines pick what to cite. Here's what's durable.
AI search is changing fast and the exact citation rules are a moving target. Four fundamentals hold regardless of which engine or which month. Here's what actually makes a small business show up in ChatGPT, Gemini, and Claude.
- May 18, 2026
Do I need a custom website for my small business?
For almost every small business, no. Here's when custom is justified, and what to fix on your current site either way.
- May 14, 2026
What a small business website audit actually is
A real small business website audit cites files and numbers, not a generic checklist. Here's what one measures and what's a sales pitch in disguise.
- May 3, 2026
I scanned 582 Hendersonville business websites. Here's what's broken.
A look at every chamber-of-commerce-listed business in Hendersonville, Tennessee. What platforms they run on, what they're missing, and where the average local site is quietly losing customers.