The Secret Swing
Indoor golf simulator facility in Tennessee. Fast rebuild on a custom theme, scored 100 across the board on desktop Lighthouse.
The Secret Swing is an indoor golf simulator facility in Tennessee. They run Trackman bays, memberships, and lessons with certified instructors. They needed their site rebuilt fast.
We did the rebuild on WordPress with a custom theme tuned to their brand, not a generic starter.
On desktop, the rebuilt site scores a perfect 100 across the board on Lighthouse: performance, accessibility, best practices, and SEO. On mobile it scores 96 on performance. Most small-business sites score under 60 on mobile. The custom theme is the reason — full control over what loads on every page.
The build kept getting better as it went. The owner came back partway through with something he was hearing from his own customers: people couldn’t find the entrance to the current location. We built a locations hub with clear directions. They had a second location opening soon, so that one got a “Coming Soon” card on the same page.
A bit later, another idea: pull the certified instructors forward as a first-class part of the site so customers could see who teaches and book a lesson directly. We added a “Lessons” section to the nav with the three of them.
“This is amazing!”
— Owner, The Secret Swing